Google Ads
PPC is an online advertising model where you pay each time a user clicks on your ad. It's a powerful way to drive targeted traffic to your website and boost conversions.
How to Reach Your Target Audience
Ad Auction
Advertisers bid on keywords relevant to their business. When a user searches for those keywords, an auction determines which ads are displayed based on bid amount and ad quality.
Keyword Targeting
Ads are targeted to specific keywords that potential customers use. This ensures your ads appear when users search for terms related to your products or services.
Ad Placement
Winning ads are displayed on search engine results pages or relevant websites. Ad placement is influenced by the bid amount, quality score, and relevance of the ad content.
User Clicks
When users click on your ad, they are redirected to your website or landing page. You pay the specified bid amount for each click, hence the term "pay-per-click."
Performance Tracking
Monitor metrics such as click-through rate (CTR), cost-per-click (CPC), and conversion rates. Tracking performance helps optimize campaigns for better ROI and increased effectiveness.
Cost Per Click (CPC)
You pay only when someone clicks your ad, known as Cost Per Click (CPC). The amount varies based on keyword competitiveness and your Quality Score—Google’s rating of your ad's relevance and quality.
Understanding PPC Ads
Search Ads
These ads appear on search engine results pages (SERPs) when users search for specific keywords. They are text-based and designed to capture high-intent traffic looking for solutions.
Shopping Ads
Shopping ads showcase product images, prices, and store names directly on search results pages. They help drive traffic to e-commerce sites by displaying product information prominently.
Remarketing Ads
Remarketing ads target users who have previously visited your website but didn’t convert. These ads remind users of your brand and encourage them to return and complete their purchase.
Display Ads
Display ads are visual ads shown on websites within a network. They include banners, images, and videos, targeting users based on demographics, interests, or browsing behavior.
Video Ads
Video ads are shown on video platforms like YouTube or within other video content. They can be skippable or non-skippable and are effective for engaging audiences with dynamic content.
Social Media Ads
Social media platforms like Facebook, Instagram, and LinkedIn offer PPC ads tailored to their audience. These ads can be highly targeted based on demographics, interests, and behaviors.
Our PPC Approach
Initial Consultation
We begin by understanding your business objectives and target audience to develop a customized PPC strategy that aligns with your goals and maximizes your return on investment.
Campaign
Setup
We set up your PPC campaigns with precise targeting, budget allocation, and ad group organization, ensuring your ads reach the right audience at optimal times
